My Role
Brand Designer, Graphic Designer
Project Overview
This conceptual brand VI design is for LUCA Plus, an E-invoicing SaaS Platform. While not yet implemented due to a shift in the company's business strategy, this project demonstrates my ability to capture the essence of the company and create a visually appealing and fitting brand identity.
Design Purpose
Create trust and credibility
As a Fintech product, it is essential to build the product's trustworthy image to potential users. A professional and polished logo and brand identity convey trust and credibility and signals that the project is serious, legitimate, and worthy of consideration.
Consistency across platforms
A cohesive brand identity ensures consistency across various touchpoints, including the product's website, social media posts, marketing materials, and web interfaces. This consistency reinforces brand recognition and strengthens the overall brand image.
