My Role
UI/UX Designer, Interaction Designer, Brand Designer
Project Overview
Abachi is a Web 3.0 DeFi (Decentralised Finance) project exists to help bring traditional financial institutions and real-world users on chain. In simpler term, Abachi is the fundamental infrastructure and set of tools / SDKs that will enable traditional finance apps & services to interact with Abachi's DeFi tech. It is a branch product of LUCA Plus, so I played a lead UI/UX and brand designer role in building the brand trust and credibility from the very beginning of the product.
Design Purpose
Create trust and credibility
As a Web 3.0 project, it is essential to build the product's trustworthy image to potential investors. A professional and polished logo and brand identity convey trust and credibility and signals that the project is serious, legitimate, and worthy of consideration.
Communicating values and mission
The design elements of the logo and brand identity can communicate the project's values, mission, and unique selling points. This helps to connect with the target audience on an emotional level and build a sense of community around the project.
